A lot of companies today are adopting the use of white labeling due to the expense and difficulty that is involved in getting cannabis licenses. Let us get a brief understanding of what white labeling is.
White labeling, hence, the term "white label," is the process of swapping out one product or service's trademark and emblem with another. Large, established corporations frequently engage in this transaction, but it's also growing increasingly prevalent in the cannabis industry as organizations look for ways to get past the challenging production process of cannabis.
Therefore, when you visit your preferred upmarket dispensary, the budtender delivers you their own Mint Chocolate Chip flower that is packed in a special dispensary bag. You might be shocked to learn that the flower being offered has absolutely nothing to do with your preferred dispensary. The product the budtender is selling has a white label, but it might also be the one on the shelf next to it that is sold in its own packaging for a greater price.
Cannabis producers use this as an opportunity to sell their products to bigger companies, even if that involves branding and packaging their goods under a new name.
Private labeling is another idea. White labeling and private labeling are nearly identical. With white labeling, the maker sent his flower to dozens of different dispensaries, which is the primary distinction. However, the flower with a private label was made just for your preferred dispensary.
No matter the kind of cannabis packaging that you decide to use, be it Mylar bags, pre-roll boxes, ceramic/disposable vape cartridges, or glass jars, you can still opt for white labeling.
